The Sufal Bangla Prakalpa is a flagship agri-marketing initiative by the Government of West Bengal, managed by the Agricultural Marketing Department. Launched in 2014, its primary objective is to create a direct supply chain between farmers and consumers. By bypassing intermediaries (middlemen), the scheme aims to provide farmers with a fair and remunerative price for their produce while ensuring that consumers get fresh vegetables, fruits, and other essentials at reasonable rates. This is achieved through a network of static stalls and mobile outlets across the state.